Digital Marketing Strategy to Increase the Attractiveness of Tourism Destinations in the Digital Age

Abstract

Tourism is one of the important sectors in a country's economy, and in today's digital era, digital marketing is the key to increasing the attractiveness of tourism destinations. This research aims to identify effective digital marketing strategies in increasing the attractiveness of tourism destinations in the digital era. The research method used is qualitative by conducting case studies on several tourism destinations in Indonesia. The results of the study show that the use of social media, quality digital content, the use of digital technology such as mobile applications and virtual reality, as well as collaboration with influencers and bloggers, are effective digital marketing strategies in increasing the attractiveness of tourism destinations. By implementing this strategy correctly, it is hoped that tourism destinations can increase the number of tourist visits and make a greater contribution to the local economy.