THE EFFECT OF CUSTOMER FOCUS STRATEGY, CORPORATE ENTREPRENEURSHIP AND ORGANIZATIONAL INNOVATION ON SUSTAINABLE COMPETITIVE ADVANTAGE
DOI:
https://doi.org/10.62872/mfabzg47Keywords:
Sustainable Competitive Advantage, Customer Focus Strategy, Corporate Entrepreneurship, Organizational InnovationAbstract
This study aims to examine the effect of customer focus strategy, corporate entrepreneurship, and organizational innovation on sustainable competitive advantage. In today's dynamic and competitive business environment, achieving a sustainable competitive advantage requires organizations to continuously adapt and innovate. A customer focus strategy emphasizes understanding and meeting customer needs, which enhances customer satisfaction and loyalty. Corporate entrepreneurship fosters a culture of intrapreneurship, empowering employees to drive innovation and strategic growth. Organizational innovation, both technological and non-technological, serves as a catalyst for improving processes, products, and services. This research employs a quantitative approach, utilizing survey data from selected organizations and analyzing the relationships between variables using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings are expected to provide insights into how strategic capabilities, such as knowledge management, social capital integration, and organizational agility, mediate the relationship between these strategies and sustainable competitive advantage. This study contributes to the literature by highlighting the importance of integrating customer focus, entrepreneurship, and innovation to achieve long-term organizational success in a rapidly evolving market landscape.
Downloads
References
Ahmad, M., Wu, Q., & Khattak, M. S. (2023). Intellectual capital, corporate social responsibility and sustainable competitive performance of small and medium-sized enterprises: mediating effects of organizational innovation. Kybernetes, 52(10), 4014-4040. https://www.emerald.com/insight/content/doi/10.1108/K-02-2022-0234/full/html
Alsafadi, Y., & Aljuhmani, H. Y. (2024). The influence of entrepreneurial innovations in building competitive advantage: the mediating role of entrepreneurial thinking. Kybernetes, 53(11), 4051-4073. https://www.emerald.com/insight/content/doi/10.1108/k-11-2022-1540/full/html
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120. https://journals.sagepub.com/doi/abs/10.1177/014920639101700108
Çağlıyan, V., Attar, M., & Abdul-Kareem, A. (2022). Assessing the mediating effect of sustainable competitive advantage on the relationship between organisational innovativeness and firm performance. Competitiveness Review: An International Business Journal, 32(4), 618-639. https://www.emerald.com/insight/content/doi/10.1108/CR-10-2020-0129/full/html
Damanpour, F. (2018). Organizational innovation: A meta-analysis of effects of determinants and moderators. In Organizational innovation (pp. 127-162). Routledge. https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9780429449482-8&type=chapterpdf
Dess, G. G., & Lumpkin, G. T. (2005). The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. Academy of Management Perspectives, 19(1), 147-156. https://journals.aom.org/doi/abs/10.5465/AME.2005.15841975
Enginoğlu, D., & Arikan, C. (2016). Creating A Corporate Entrepreneurship Strategy For Competitive Advantage. International Journal of Business and Social Science, 7(8), 54-62. https://doi.org/10.18825/IREM.77735
Farida, I., & Setiawan, D. (2022). Business strategies and competitive advantage: the role of performance and innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163. https://www.sciencedirect.com/science/article/pii/S2199853122007648
Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92, 102061. https://www.sciencedirect.com/science/article/pii/S0166497217301335
Gordon, I. Porter, ME (1990), The Competitive Advantage of Nations, Macmillan. https://shorturl.at/ChezI
Kadir, A. R. A., Aminallah, A., Ibrahim, A., Sulaiman, J., Yusoff, M. F. M., Idris, M. M., ... & Malek, Z. A. (2018). The influence of intellectual capital and corporate entrepreneurship towards small and medium enterprises’(SMEs) sustainable competitive advantage: building a conceptual framework. In Proceedings of the 2nd Advances in Business Research International Conference: ABRIC2016 (pp. 67-77). Springer Singapore. https://link.springer.com/chapter/10.1007/978-981-10-6053-3_7
Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2016). Marketing Management 3rd edn PDF eBook. Pearson Higher Ed.
Kuratko, D. F., Ireland, R. D., & Hornsby, J. S. (2001). Improving firm performance through entrepreneurial actions: Acordia's corporate entrepreneurship strategy. Academy of Management Perspectives, 15(4), 60-71. https://journals.aom.org/doi/abs/10.5465/ame.2001.5897658
Lestari, S. D., Leon, F. M., Widyastuti, S., Brabo, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs. The journal of Asian finance, economics and business, 7(6), 365-378. https://koreascience.kr/article/JAKO202017764018182.page
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of management Review, 21(1), 135-172. https://journals.aom.org/doi/abs/10.5465/amr.1996.9602161568
Maimunah, S., & Rozak, H. A. (2024). The Impact of Work Environment, Motivasion, and Work Discipline on Teacher Performance. Maneggio, 1(5), 46-56. https://nawalaeducation.com/index.php/MJ/article/view/741
Mialasmaya, S., & Rahmad, R. (2024). The Role of Management Accounting in Long-Term Project and Investment Management. Maneggio, 1(5), 119-129. https://nawalaeducation.com/index.php/MJ/article/view/819
Mokaya, S. O. (2012). Corporate entrepreneurship and organizational performance theoretical perspectives, approaches and outcomes. International Journal of Arts and Commerce, 1(4), 133-143. https://www.academia.edu/download/31088116/corp_bus_environ.pdf
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of marketing, 54(4), 20-35. https://journals.sagepub.com/doi/abs/10.1177/002224299005400403
Ngeche, J. (2022). Superior Strategy Capabilities and Sustainable Competitive Advantage: A theoretical Paper. Journal of Business Research, 126, 180-190. https://doi.org/10.58721/rjbf.v1i1.81
Onileowo, T. T., Muharam, F. M., Ramily, M. K., & Khatib, S. F. (2021). The Nexus between innovation and business competitive advantage: A conceptual study. Universal Journal of Accounting and Finance, 9(3), 352-361. https://www.academia.edu/download/90671915/UJAF9-12223333.pdf
Payne, A., & Frow, P. (2005). A strategic framework for customer relationship management. Journal of marketing, 69(4), 167-176. https://journals.sagepub.com/doi/abs/10.1509/jmkg.2005.69.4.167
Tafonao, A. (2024). The Influence Of Experiential Marketing On Repurchase Intention (Study On Regular Customers Of Cargo X Telukdalam City). Maneggio, 1(6), 1-7. https://nawalaeducation.com/index.php/MJ/article/view/876
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194. https://www.sciencedirect.com/science/article/pii/S002463010900051X
Teece, D. J. (2023). The dynamic competition paradigm: Insights and implications. Colum. Bus. L. Rev., 373. https://heinonline.org/hol-cgi-bin/get_pdf.cgi?handle=hein.journals/colb2023§ion=8
Thoumrungroje, A., & Racela, O. (2013). The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance. Journal of Strategic Marketing, 21(2), 140-159. https://www.tandfonline.com/doi/abs/10.1080/0965254X.2012.742129
Wahyudiono, W., Albashori, M. F., & Patriara, R. (2024). Influence Of Offline And Online Service Facilities To Community Satisfaction In Population And Civil Registration Office Kutai Kartanegara Regency East Kalimantan. Maneggio, 1(5), 106-118. https://nawalaeducation.com/index.php/MJ/article/view/799
Weerawardena, J.L. Coote (2001). An Empirical Investigation into Entrepreneurship and Organizational Innovation‐based Competitive Strategy. Journal of strategic marketing, 11(1), 15-35. https://doi.org/10.1108/14715200180001477
Wingwon, B. (2012). Effects of entrepreneurship, organization capability, strategic decision making and innovation toward the competitive advantage of SMEs enterprises. J. Mgmt. & Sustainability, 2, 137. https://heinonline.org/hol-cgi-bin/get_pdf.cgi?handle=hein.journals/jms2§ion=15
Wingwon, B. (2012). Effects of Entrepreneurship, Organization Capability, Strategic Decision Making and Innovation toward the Competitive Advantage of SMEs Enterprises. Asian Journal of Business and Management, 4(2), 40-49. https://doi.org/10.5539/JMS.V2N1P137
Yi, H. T., Amenuvor, F. E., & Boateng, H. (2021). The impact of entrepreneurial orientation on new product creativity, competitive advantage and new product performance in smes: The moderating role of corporate life cycle. Sustainability, 13(6), 3586. https://www.mdpi.com/2071-1050/13/6/3586
Yu, C., Zhang, Z., Lin, C., & Wu, Y. J. (2017). Knowledge creation process and sustainable competitive advantage: The role of technological innovation capabilities. Sustainability, 9(12), 2280. https://www.mdpi.com/2071-1050/9/12/2280
Zahra, S. A., & Covin, J. G. (1993). Business strategy, technology policy and firm performance. Strategic management journal, 14(6), 451-478. https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.4250140605
Published
Issue
Section
License
Copyright (c) 2024 Eryco Muhdaliha, Jemmy Jemmy, Panca Maulana Firdaus, Dadet Sugiarto, Heru Nugroho (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
