Traditional Dance Innovation Through TikTok Account @dianbokir

Abstract

In the digital age, social media platforms like TikTok have become extremely popular among Generation Z and millennials. TikTok, with its short video format, provides an opportunity for users to explore and showcase their creativity. This study aims to analyze the forms of creativity and innovation carried out by Dian Bokir, a content creator from Trenggalek, in adapting and presenting traditional dance movements through the TikTok platform. Using qualitative research methods, this research focuses on the TikTok account @dianbokir as the material object and traditional dance innovation on TikTok as the formal object. The data were analyzed descriptively through the stages of data reduction, data presentation, and conclusion drawing. The results showed that through motion development, the use of trending music, simple but effective visual effects, and collaboration with other creators and dancers, Dian Bokir succeeded in presenting traditional dance with a new touch that is attractive to the younger generation. One very popular video with the caption “santri pekok” shows how Dian Bokir combines various traditional dance movements such as Malangan dance, Remo dance, Cakilan dance, and Bujang Ganongan dance with the innovative “dompo” movement concept. This content innovation successfully introduces and popularizes traditional dance to a wider audience. Thus, Dian Bokir not only preserves traditional culture, but also revives it in a digital context that is relevant and attractive to today's generation.